Burlington, Vermont - November 26, 2007
It's one way to avoid the lines this shopping season-- and more and more people are doing it. "You don't have to go out, and you can get it done in a few minutes, instead of hours," says online shopper Sarah McNulty. Shopping online for your holiday gifts is fast becoming the easy way to pick up those hard to find items for the people on your list. The Monday after Thanksgiving traditionally kicks off the online retail season-- the online equivalent of Black Friday. "Cyber Monday is an event that really started two years ago when online retailers noticed that there was a significant amount of shopping activity when people would return to work after the Thanksgiving holidays," explains Tasha Wallis of the Vt. Retail Association. And despite the fact that many retailers say Cyber Monday is just a product of media hype, many stores are still expecting to see a lot of online sales this holiday season. And it's not just big name box stores that expect to reap the benefits of the online holiday season. Many local shops are online too, hoping consumer dollars flow through the wires into business bank accounts. "That's our biggest season of the year. We will probably do about 40 percent of our total online sales in the month of December alone, so it's a really important time of year for us," says Allyson Myers of Lake Champlain Chocolates. And it's working. According to the National Retail Federation, an estimated 50 percent of Americans went online Monday to shop for holiday gifts-- up almost 20 percent from last year. Shopping online has become the quick, efficient and easy way to shop.
"They have a lot of coupons, like online coupons-- they just have a lot more deals online than in the stores. I don't have to deal with large crowds," explains online shopper Nicole Pickering. Dayna Slocombe was online to help other people shop: "Well, actually it wasn't my shopping. It was more my Christmas list to have people buy things for me, and it just seems to be easier to kind of copy and paste the link to document, have somebody else look online for you." "I really don't like to shop. I don't like to get out into the crowds, that sort of thing. And I can usually find better prices, and it's more convenient," says Brian Holmes who shops online.
It's holiday happiness made easy with the click of a mouse.
Rachael Morrow - WCAX News
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